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  • Writer's pictureMichael Zürcher

Bettina Schelbert joins Swizzard as Commercial Director

Swizzard Pharma AG, a solution provider to maximize the value of medical breakthroughs in Switzerland, welcomes Bettina Schelbert as Commercial Director.


Bettina will help drive commercial success for Swizzard and our clients. Her rigorous academic training in natural sciences is backed up by skills developed during her executive MBA, enabling Bettina to understand the pharmaceutical market from different angles. Over almost two decades of pharmaceutical marketing experience, Bettina has gained broad insights into areas such as hematology, oncology, rheumatology, dermatology and neurology. She joins Swizzard from Bristol Myers Squibb, where she worked as Strategy Lead Immunology & Senior Brand Manager.


Alongside her subject-matter insights, Bettina’s expertise spans go-to-market strategies, marketing and sales initiatives, market mapping and supply chain. With proven efficiency, a strong focus on strategy, and creative, out-of-the-box thinking, Bettina is known for delivering on project objectives.


“With a comprehensive range of services and broad client base, there’s always an exciting project at Swizzard,” says Bettina Schelbert. “I’m looking forward to sharing my industry insights and practical experience for the benefit of our clients.”


“Bettina shares our vision to maximize medical breakthroughs,” says Michael Zürcher, CEO of Swizzard. “Her deep understanding of the Swiss pharmaceutical market is complemented by an unwavering commitment to customer service.”




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