How does your company stay ahead of the curve?
- Michael Zürcher

- 6 days ago
- 2 min read
Reverse Mentoring at Swizzard Pharma – Learning from the Next Generation
At Swizzard Pharma, we believe learning is not a one-way street. Our students not only bring fresh knowledge from law, business, IT, and design, but also inspire us “experienced” professionals every day with new perspectives and digital skills.

An example? Our students show us how to use AI tools effectively in daily work—whether for data analysis, visualizing complex relationships, or automating routine tasks. In IT matters too, such as secure cloud use or new collaboration tools, we benefit enormously from their know-how.
“For me, it is very enriching to implement and test knowledge from my studies and private life in a real business environment. The innovative ideas from us students, combined with the management’s experience, are a magic formula.”
– Mathieu Bitz, Digital Marketing Co-Leader
“Reverse mentoring is not a buzzword for us, but lived reality. The input from our students helps us to further develop our business while staying true to our values.”
– Michael Zürcher, CEO Swizzard Pharma
This culture of mutual learning makes us more agile, creative, and future-ready as a company. For us, reverse mentoring is more than a concept—it’s part of our DNA.
How do you experience reverse mentoring in your company? We look forward to the exchange!
About Swizzard
Swizzard Pharma AG supports biotech and pharma companies in successfully entering and thriving in the Swiss market. Committed to bringing innovation to Switzerland, Swizzard helps clients maximize the value of their medical breakthroughs through expert market entry, preparation, commercialization and access strategies. With deep industry expertise, hands-on experience and an extensive network, Swizzard delivers fast, efficient, and tailored solutions. The company is led by CEO Michael Zürcher, a seasoned life sciences executive with a strong track record in the industry.





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